SPSU26
NIKE WOMENS TRAINING-
SPEED TO MARKET
The following designs were designed in a 2 week window, and developed on a speed to market timeline in an effort to be closer to the consumer and geographical market needs. The result? Better consumer engagement and sell through. The process? A masterclass in balancing trend, thoughtful design, and efficiency.
TOPS, LEGGINGS, SHORTS, JUMPSUITS AND EVEN BRAS (YES, YOU READ THAT RIGHT) WERE DESIGNED ON THIS TIMELINE. SPANNING MULTIPLE WOMENS TRAINING APPAREL COLLECTIONS, EACH WITH THEIR OWN NUANCES AND CONSUMERS.
